Thursday, August 30, 2007

New Book: The Entrepreneurial Society by David Audretsch

How can people and places thrive in a world where jobs can be shipped oversees overnight? Award winning economist David Audretsch offers answers in The Entrepreneurial Society (Oxford University Press).

Audretsch’s first book written for the general audience has been featured in leading newspapers, television, and radio. It is the leading guidebook to understanding how society is transitioning from a managed economy to the new Entrepreneurial Society.

The book identifies the positive, proactive response to globalization – the Entrepreneurial Society, where change is the cutting edge and routine work is inevitably outsourced. Under the managed economy of the Cold War era, governments around the world supported big business, while small business was deemed irrelevant and largely ignored.

A fundamental policy revolution is underway. The focus is shifting to technology and knowledge-based entrepreneurship, where start-ups and small business have emerged as the driving force of innovation, job creation, competitiveness and growth. By understanding the shift from the managed economy to the Entrepreneurial Society, individuals, businesses, and communities can learn how to harness the opportunities afforded by globalization in the new Entrepreneurial Society.

For further information please find attached the flyer for the book; or link to www.davidaudretsch.com. Please direct any questions, or comments to Petra Mader, responsible of Public Affairs at the Max Planck Institute of Economics, mader@econ.mpg.de

4 comments:

Jon Commers said...

Don,

Thanks for the introduction to Audretsch's latest work. The notion that the small-shop entrepreneur emerges as the most likely to thrive and contribute in the era of globalization is attractive and, in my opinion, would result in significant benefits for communities. In a sense, the entrepreneur is "downsizing" his or her previous employers and the overhead that accompanies larger organizations.

Without having yet read the book, I do wonder how we address what in the past has been a political problem: Cultivating a fertile environment for entrepreneurs, while very productive, does not lend itself to ribbon-cutting. There may not be an edifice to point to. And an office of ten people does not garner the interest or support of labor unions. How then can the political value mirror the policy value of emphasizing entrepreneurship?

I will read the book with interest, and thanks again for the introduction to it.

Jon Commers

Don Iannone said...

Jon: Thanks for stopping by and reading this article. I hope the book provides you with just what you're looking for.

Best wishes,

Don Iannone

Scholarly said...

I just read this fantastic book. David Audretsch tells a great story of a powerful transformation. His insightful genius expresses itself as he blends simple stories, couplets from famous songs, and events from his life, to narrate a compelling story of the emergence of the entrepreneurial society and how it is affecting our lives. By going into the very origins of modern western economies, David offers brilliant insights into the the hidden processes that are defining our lives today. This
book is a compelling read. Many thanks to David, for writing this masterpiece!

Don Iannone said...

Scholarly: Thanks for your comment. Your recommendation of this new book is much appreciated.