How can people and places thrive in a world where jobs can be shipped oversees overnight? Award winning economist David Audretsch offers answers in The Entrepreneurial Society (Oxford University Press).
Audretsch’s first book written for the general audience has been featured in leading newspapers, television, and radio. It is the leading guidebook to understanding how society is transitioning from a managed economy to the new Entrepreneurial Society.
The book identifies the positive, proactive response to globalization – the Entrepreneurial Society, where change is the cutting edge and routine work is inevitably outsourced. Under the managed economy of the Cold War era, governments around the world supported big business, while small business was deemed irrelevant and largely ignored.
A fundamental policy revolution is underway. The focus is shifting to technology and knowledge-based entrepreneurship, where start-ups and small business have emerged as the driving force of innovation, job creation, competitiveness and growth. By understanding the shift from the managed economy to the Entrepreneurial Society, individuals, businesses, and communities can learn how to harness the opportunities afforded by globalization in the new Entrepreneurial Society.
For further information please find attached the flyer for the book; or link to www.davidaudretsch.com. Please direct any questions, or comments to Petra Mader, responsible of Public Affairs at the Max Planck Institute of Economics, email@example.com